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Set your short and long term goals for Pride month, and your internal diversity, equity, and inclusion efforts to ensure you’re actually supporting LGBTQ+ people, not just profiting off them.īrands need to do more than just depict a same-sex couple in their advertisements or throw a rainbow flag on their products – especially when faced with increasingly knowledgeable and socially aware consumers who can see through the veil. A case of talking the talk, but not walking the walk. More importantly, brands that create these marketing campaigns often fail to support their own employees who identify under the LGBTQ+ umbrella. The first question you should ask yourself when wishing to include your brand in Pride month celebrations is why are you doing it? All too often companies will create marketing campaigns aimed at people who are LGBTQ+ but never really take into consideration the perspectives of these people. Better to simply refer to someone as "not out" about being LGBTQ.
#What is gay pride month professional
Out: A person who self-identifies as LGBTQ in their personal, public, and/or professional lives.Ĭloseted: Describes a person who is not open about their sexual orientation. Publicly sharing one's identity may or may not be part of coming out. People forge an LGBTQ identity first to themselves and then they may reveal it to others. People under the transgender umbrella may describe themselves using one or more of a wide variety of terms - including transgender.Ĭoming Out: A lifelong process of self-acceptance. Transgender: An umbrella term for people whose gender identity and/or gender expression differs from what is typically associated with the sex they were assigned at birth. Some lesbians may prefer to identify as gay or as gay women.īisexual, Bi: A person who has the capacity to form physical and/or emotional attractions to those of the same gender or to those of another gender. Lesbian: A woman whose enduring physical and/or emotional attraction is to other women. Avoid identifying gay people as "homosexuals" an outdated term considered derogatory and offensive to many lesbian and gay people. Sometimes lesbian is the preferred term for women. Gay: The adjective used to describe people whose physical and/or emotional attractions are to people of the same sex (e.g., gay man, gay people). Queer: An adjective used by some people, particularly younger people, whose sexual orientation is not exclusively heterosexual (e.g. Avoid the offensive term "sexual preference," which is used to suggest that being gay, lesbian, or bisexual is voluntary and therefore "curable." Sexual Orientation: The scientifically accurate term for an individual's physical and/or emotional attraction to members of the same and/or opposite sex. LGBTQ: LGBTQ is an acronym for lesbian, gay, bisexual, transgender, and queer.
#What is gay pride month full
How do you know you’re using the right ones in the right ways? This glossary is not exhaustive (a full resource can be found in the GLAAD Media Reference Guide), but it will clear up the correct ways to refer to people and concepts.
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The sheer number of terms throughout the LGBTQ+ community can often cause some confusion.
#What is gay pride month free
Feel free to skip ahead if you think you have a solid grasp on the terminology already. We’ll first cover some terms that you should be familiar with when referencing the LGBTQ+ community. In order to properly represent your product or brand for Pride month, it’s important that you understand the context of what is appropriate.
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To properly celebrate LGBTQ+ Pride and culture through your organization, be sure to follow these guidelines for best practices, or run the risk of alienating the very people you’re trying to show support for. It seems like almost every company incorporates pride into their marketing lately, but if you’re wanting to do so for your organization or product there’s a right way and many, many wrong ways. Pinkwashing describes a variety of marketing strategies aimed at promoting products or organizations through an appeal to gay-friendliness, in order to be perceived as progressive, modern and tolerant.